App Store Optimization. It is mobile marketing that has taken over as the number one source to reach customers. Keep your website optimized, but direct your attention if not full attention to mobile app marketing. App Store Optimization (ASO) is the process of improving the ranking of a mobile in an app store.
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Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. It’s about turning traffic to conversions. The difference between SEO and ASO is: For SEO it is simply but strategically placed keywords, h1 and h2 headers and let the process starts.
It is the keywords that assure your website appears among the top search results. ASO for apps isn’t page traffic. It is about making your app more visible and gaining users trust with relevant content.
App Store Optimization
1.6 million apps are on Google Play (as of July 2015 data from Statista), this affords app users A huge variety of choices for apps, from an app store search. With both Google Play and Apple’s App Store as the main drivers
A 2014 survey from MobileDevHQ of app users (64 percent of respondents downloaded an app within the last week) indicated that 53 percent of those with Android devices found their last app through app store search and 47 percent of iPhone users did the same.
Importance of ASO
Here are some quotes from researchers, CEO and the like.
According to Forrester, 63% of apps are discovered through app store searches. Meaning it’s the most used method for discovering and downloading new apps. Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.”
Ian Sefferman, the CEO of MobileDevHQ, speaks of how investing time in ASO has affected their customers. He said:
“ASO is having dramatic effects on our client apps. For those who put the time in to understand, iterate, and test, we’ve seen many apps increase their downloads by a factor of 2x-10x, and an increase of revenue by a similar, or bigger, rate due to the increase in engagement of users earned by ASO.
ASO is not a simple process, and you might not see the impact overnight, but if you’re willing to invest in it, the outcome can be incredibly worthwhile.” Adam Heitzman, explains how you encourage reviews for a mobile app? “
Besides the basics—asking your loyal customers to please leave a review, including a review button on your website, running a contest, etc.—review plugins are a great option. A plugin will be a part of your app and prompt users to review your app after they’ve used it a certain number of times. I recommend Appirater for iOS, but you’ll find that there are plenty of options out there.”
Knowing your target audience and the keywords they use to find the niche you are in is key in the ASO process. By learning these segments of your analysis will let you interact with your customers in a language they relate to.
It is essential that you place your app in the right category so it is seen in relevant user searches.
With 4000 character limit on descriptions, you want a to the point explanation of what your app does using your keywords.
Place your most relevant keyword, regardless of difficulty, in the title.
A way to build your ASO is to watch your competitors and their use of keywords. Apply changes to your app accordingly. One way to act is to stop trending and start a new trend. Do that and you will stand alone.
Think of this space as a place for more brand awareness or advertising.
App users don’t care about them. They want an app that is asking them to take some type of CTA, to be on point with their descriptions.
Ratings and Reviews
Apps with high ratings rank high. This causes a dilemma though: you want more, ratings and reviews to be seen but not if they are negative. So, connect with your customers inside your app, talking to the developer. And to guide happy customers to leave reviews for you.
Your icon is the first thing a viewer sees. You have to stand out. Make sure your logo is unique. It should do more than give users a sense of what the app is all about.
ASO is never-ending. It is a process that constantly calls for a trial and error measure to stay optimized. You have Google Play store and the Apple iOS store to work with. Manage, follow, and react to different updates in the app stores search algorithms.
Your goal is more downloads, leading to more traffic to your website from people who like your app and want to learn more about how you grew your business. Do you want to start a home business? Well, I want to invite you to the best site to teach you how to start and run an online business.
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