Don’t Be Late to Automate. There will always be predictions of how trends will sway. Automating your online marketing campaigns means to commit and take a risk. However, it can only offer unpredictable conclusions. Projections that are based on the flow of past performances of an issue they are tracking.
With that said, you could follow the trend, do comparative research before taking action. Alternatively, keep doing what you have been doing and wait until you see movement on the specific segment you are monitoring and act accordingly.
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Here is where commitment and risk separate. Even though the phrase “Don’t Be Late to Automate” is a combination of the two, committing is a personal issue. Moreover, risk and trends are public issues that you choose to follow. Furthermore, good luck with your issues, but I am going to concentrate on general trending issues, in particular, marketing automation.
Video ads are dominating. Video ads are indeed nothing new, with social channels like YouTube dedicated to hosting billions of videos and advertising platforms like Facebook and Bing offer advertisers video options. It is a sign that video ads online continues to trend. Expect to see more types of video ads popping up in more unexpected places.
With Google’s ownership of YouTube, the possibilities are virtually limitless.
Don’t Be Late to Automate
You can not talk about marketing without the mainstay of inbound marketing.
Moreover, the onslaught of real-time management by way of big data.
Your marketing will become more of a personal relationship with your customers, and you can leverage such to increase your chance of success.
What I mean specifically is a one on one relationship. A deeper personal relationship that can be obtained closer than ever before, as close as you can get online. When you are online, you do not have the advantage a brick and mortar store when trying to gauge your customer’s actions.
The brick and mortar store has real-time management data built in the core of the business with the visual component. An online business has to accumulate information in a way that involves a little more work.
An Automation Component #1:
Inbound marketing is marketing from incoming data analyzing, then taking that analysis to attract and convert. To quote the author, Sir Arthur Conan Doyle once noted: “It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” Inbound marketing is not a choice it is a necessary component of any successful marketing strategy.
An Automation Component #2:
Real-Time Management: It is hard to believe that marketing was once a hit or miss or a trial and error process. Then again seeing the state of the technology at the time, I guess it very much believable.
Now marketing has to be held accountable for its contribution to the business ROI. The technology dictates a more precise strategy. Now with the ability to have a one on one relationships with a consumer, real-time management renders the trial and error process obsolete.
Your marketing strategy does not have to be complicated. Marketers are implementing marketing automation to maximize the value of their data. While automation helps marketers with their inbound strategy, the challenge here will be how to optimize the automation capabilities.
Below are 11 Automation marketing tools published by Sujan Patel contributor (Entrepreneur and Marketer, VP of Marketing at When I Work), to grow your brand in 2016: The capabilities of these automation tools will free up your valuable time, and boost the value and success of your website.
11 Marketing Tools You Can Use to Grow Your Brand (research for updates)
If you have a website, the two most important things you must do are get more traffic and build your email list. Kuia helps you do both. Kuia is a suite of marketing tools with everything you need to grow your online business.
Staying in touch with your customers is key to your growth. Using a tool such as Customer.io can help you automate and personalize the conversations you have with your clients. Customer.io helps you send an automatic email to your customers based on the things they do on your website.
What if you could describe the customers you want and a tool not only found them on Twitter but followed them, favorited their tweets and engaged with them as you would — without doing a thing?
JustReachOut is a tool that helps you find reporters that are interested in your story. You enter a keyword that describes your product and JustReachOut scours the Internet to find reporters that cover or have covered businesses such as yours, gives you their contact information and even helps craft a pitch to reach out.
Notify tells you when someone mentions your brand in the press the moment it happens. So when you get media coverage or rave reviews from customers, you get alerts through Slack or Hipchat. You can even receive notifications when your competitors are mentioned.
Videolean makes it easy to create a marketing video for your business. With Video Lean, you only pick a video template that fits your needs such as an infographic or explainer video, customize the design and content and publish. Now you will never need a video editor, expensive editing software or lots of time and money to create videos that attract customers.
7. Colibri IO
Your customers are having conversations everywhere online. Your job is to find those conversations and participate in them. Colibri IO helps you do just that.
Setting business goals is great, but meeting them is better. Dasheroo gives you one central place to track every aspect of your business in real-time so you can see what’s working and what’s not.
If you are earning press, backlinks, social shares and traffic, you are probably moving up in the ranks in the search engines. However, do you know how much and for what keywords? You do not unless you use a keyword tracker such as AccuRanker.
Want more Instagram followers? How about more likes and comments? There’s finally a tool to help you reach your Instagram goals without much work. Instagrams is a tool that uses bots to engage automatically on Instagram.
If you want new website visitors to become paying customers, you need a good landing page. It is a huge waste to get tons of people to your site that never buy anything. In fact, Wishpond did a study and found the average business-to-business landing page converts at only 13.28 percent.
However, the average conversion rate for business-to-consumer landing pages is 9.87 percent. So it is important to build landing pages that work and test them. That is easy to do with a landing page tool such as Pagewiz.
Marketing when done right, will flow smoothly if your marketing team works hard, and don’t be late to automate, in implementing and optimizing the automation tools for their business. Do you have an interest in online marketing? Alternatively, maybe you are starting an online business now.
Well, I am inviting you to join my marketing team now! Furthermore, you will get intense training all the tools you will need to create an online business for free. When you choose to opt-in to be a member, we will teach you how to run your online business. Moreover, as a member, you will have access to all that the program offers as shown in my review.
See You On The Other Side
Thanks for stopping by, I wish you all the best with your online business, and, may you be blessed and prosper. Please, let us communicate, share a comment or question, and I will get back in touch with you.