How People Spend Money Online And Why

By | May 19, 2018

How People Spend Money Online. Hey, glad to have you back as always to learn How People Spend Money Online. If you have a monetized website, this is one important metric. “How People Spend Money Online.”

Furthermore, understand this, and you will be better able in knowing how to target your audience. The internet is here stay, in fact, it is increasing in use every year:

Affiliate Disclaimer: I get commissions for purchases made through links in this post.

How People Spend Money Online-internet users increase yearly

How People Spend Money Online

People prefer to shop online these days. Knowing the reasoning behind how online shoppers spend is important. Moreover, learning to do so will have lots of traffic flocking to your online store or website. How People Spend Money Online-questions to ask about online shoppers

Learning what the customer wants and applying it to your campaign strategy in the right way at the right time, will let you meet your desires by way of; the competitive intelligence you will gain. Furthermore, your CRM will be more powerful.

From the convenience of staying home, the ease of shopping for the elderly and the disabled is magnified.  The comments below by consumers shows what’s right about online shopping.  

The ability to choose from a wider selection, better prices, environmental concerns, and not being subject to impulse buying. Here are some reasons consumers give for spending money online:

Convenience:  You do not have to wait in a line or for assistance. You can save time and avoid crowds. 

Better Prices: You can get cheap deals and better prices when you shop online because products come to you directly from the merchant without intermediaries.  Also, many online stores purchases come with discount coupons and rebates.

Variety:  You can choose from several brands, services or products from different sellers. You can trend shop without the travel.  Online stores offer a far greater variety than you will find locally. 

Purchasing discreetly:  Some buying is better done privately. Shopping online enables someone to buy underwear, lingerie and adult toys being embarrassed. 

Transitioning to the way of online spending

The nation’s biggest brick-and-mortar store chain and the largest online store, respectively, have paved a road for satisfying online shoppers. Wal-Mart is building two new centers to boost the speed of delivery.

While Amazon the leading online distributor is increasing its seasonal staff by a whopping 70,000 employees, according to a Simon-Kucher press release.  “Wal-Mart’s competitive issue with other big online retailers is the service battle. Because the speed of delivery is what matters most after a purchase is made online.

How People Spend Money Online is not an either/or choice. Knowing what is propelling internet shopping is essential if you want to optimize the shopping experience for your online customers. Spending money online is part of the continuum of an online experience.

While some things like product quality are always important, there are unique things that happen online influences consumers purchase decision or drive them away.  Marketers can no longer afford to ignore all the aspects involved, and with this article, you will know where to look.

Positive Email Attitudes

Half of online adults in the U.S. who delete most email ads without opening them went down in percentages less than 50% now from over 59% in 2010.

Respondents in a survey are in agreement that most email ads are offering something of interest as the percentages show: 41% in 2012 to 38% in 2014 and the momentum is rising yearly. Therefore, optimizing an email strategy is a necessity. 

Consumers Impressions of Businesses

A study by Vanessa DiMauro, Don Bulmer and The Society For New Communications Research shows the quality of a product is the most important impact for consumers when judging businesses. 

The following percentages are for some consumers giving their  responses to how they form their impression of a company:

How People Spend Money Online-why consumers prefer shopping onlineQuality of goods – 80%

  • Cost  – 55%
  • CRM – 37%
  • Reviews from people you trust- 34%
  • Reviews – 30%
  • Ratings on social networks – 30%
  • Media publications- 13%
  • The companies ads – 10%
  • Social media presence – 7%

Online Purchase Influence

Bigcommerce, an online store provider, used a collection of studies, identified the top ten factors that cause consumers to make an online purchase decision:

  • Quality of goods- 56%
  • Shipping cost-49%
  • Return policy – 35%
  • Reviews – 33%
  • Online search – 30%
  • Ease of navigation on the website- 26%
  • Checkout process – 24%
  • Options – 24%
  • Special size – 12%
  • A time span of the product is online – 10%

Consumer Psychology & The E-commerce Checkout

This study focuses on consumer psychology and preferences at checkout.  Also, a good reference is this convenient infographic that Vouchercloud published.  

“Consumer Psychology & The E-Commerce Checkout” infographic.

How People Spend Money Online-online consumers psyche at checkouts-infographic

Part 2

It is essential that your marketing campaigns understand how money is spent online. Furthermore, if you are starting an online business, the program that got me started is the best place for beginners.

Therefore, I am inviting you to join my marketing team now! You will get intense training and everything needed to create an online business for free.

Furthermore, when you opt-in as a member, the program will teach you how to run your online business. Also, you will have access to all that the program offers as shown in my review.

See You On The Other Side

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Thanks for stopping by, and may you prosper. Moreover, Please, let us communicate, share a comment or question, and I will get back in touch with you. Good luck with your strategy on How People Spend Money Online and your online business

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About Maurice Jackson

Hello, my name is Maurice Jackson I live and, started my business in Detroit. My intentions are, to help any and every one with affiliate marketing as a home business, become a successful professional. My first career was working for the city of Detroit as an inspector, where I thought I would retire. But life brings change and surprises. I sustained an injury that led to an earlier retirement than I had planned. With that said I reinvented myself in April of 2014 and, became part of an affiliate program. Within the time of my reinvention leading up to the present, I am generating lots of traffic to my website and it grows every day. ROI has been minimal but then again I invested nothing to start. I am at the point of letting my site mature, as I keep writing quality content about it. In this business, you have to pay your dues. Furthermore, I and the rest of our family (become a member and you will see the family side of it) of 109000, including the founders of the program (yes they participate), will see to it that we all will be making a substantial amount of revenue as members

10 thoughts on “How People Spend Money Online And Why

  1. Mr. Gumbs

    Good insight Maurice.

    I was looking for some reasons why people would by certain things online instead of offline and it’s all summed up here. Availability is probably another one when I think about my own buying habits because I’d rather pay for most things in cash unless of course I can’t find it anywhere then I turn to the internet to do my shopping.

    Very good infographic too. Lots of useful info in there.

  2. Tove Løken

    I don’t think I have read a review that was so informative and detailed before. Great work!
    Your infographic was amazingly detailed and colorful.
    I haven’t read an article about how customers behave on the internet and the reasons why they chose to shop on the internet. Thanks to you I know more about their habits.

    Thanks for sharing.

  3. Bailey Ardisone

    You seem to know your stuff! I love shopping online. You’re right, most companies are moving to the online-method more and more. Seems like everyone wants convenience over everything else, plus a lot of times you can save money. Thanks for sharing this!

  4. Maurice Jackson Post author

    Thanks for responding Emma I appreciate it, you know it is inspiring for me when I can help someone in any kind of way.

  5. Emma

    I love shopping online! I even admit that I got a bit addicted at one point! It’s fantastic for people who live away from town and can’t go shopping that often 🙂 Thank you for the great infographics and tips! I have some ideas of how to use these for my own website.

  6. Kathy

    This is a very informative post, something that will be very helpful to online marketers out there. A good part of online marketing is knowing your market and having information like this on buyer profiles, behavior and spending habits will surely help online marketers strategize their moves. Thanks.

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