An Inbound marketing strategy checklist:
Let’s try to reach 50 leads per month; we need to define a “point.” Let’s say we’re a home business with an affiliate marketing niche; Our audience is; The unemployed, the retirees, those who are tired of the 9 to 5,
The independent worker, and the self-made man. These niches are too broad of an audience, so let’s target one of the readers mentioned above. Also, note that you can apply this strategy to any of the viewers.
Let’s choose retirees because the baby boomers are of age to retire and they are the ones with the money in the households. Now we have an audience (retirees), and we have a lead (baby boomers wanting to reinvent themselves). We’re getting closer to being able to build our plan of action.
Plan of action
Concentrate on the target market. Example: Baby boomers in the U.S. that are living comfortably but want to supplement their income and stay active while still having the ability regulate their schedule for family and travel.
Take the time to find where your audience is online (2hrs. min.) Look at social media, blogs, websites, forums, do a Google search, and make a list, a big list.
Explore other social media options to see if there is anything baby boomer-specific. At the end of this research process, you should easily have 50-100 websites compiled from forums, blogs, groups, communities and other sites.
Socia; networks are where we want to spend our time and effort and build your master list. It is vital that you put the time in (min.4hrs). Time spent on optimizing will serve you in the future.
Now let’s put out labor to work;
First let’s listen to the problems, questions, and the language or jargon of your audience. Go to your master list and pick ten sites from the list and start copying and pasting your audience’s discussions and questions.
Take about 2 hours, and spend more time if you do not see any immediate trends. You have your audience, and you found them online. You have your leads and know the language after engaging with them where they hang out. Good Luck with your online business.
Alright, now we’re ready to create a content calendar. Most people want to rush into this step because it feels like you’re accomplishing something. However, this level won’t be worth much if you haven’t dedicated the time to your research.
There is information that walks through this step in much more detail, so I’m not going to do that. Here is a high-level overview.
Action Steps for Content Calendar:
- Brainstorm blog topics, e-book and webinar topics.
- Map out how many blog articles you’ll need to create each week.
- Plan your e-book creation.
- Plan your lead nurturing sequences.
Time Estimate: 2 hours
- Spend 1-hour brainstorming topics and titles.
- 15 minutes for mapping out your blog calendar.
- 20 minutes for planning out your e-books.
- 20 minutes are mapping out your lead nurturing sequences.
Why is SEO is important stuff? When building a website or posting an article on the Internet, Understand that your pages are the first impression given from your site. So put your best face forward. Optimize your site, so it is appealing, with quality, helpful content to draw the right audience to visit your pages.
Not all aspects of PPC will qualify, but ads on the search networks and social networks are probably one of the most active elements of an inbound strategy because queries show so much intent from someone who clicks on here.
So, how is PPC different than SEO? With paid ads, you’re paying for the placements on the SERPs rather than appearing organically. Why pay when you can look naturally? For multiple reasons With SEO:
- You have far less control over when and how you perform on the search results page
- A tweak in the algorithms can ruin your organic visibility
- Seeing results often take a long time (and isn’t guaranteed!)
With paid search, you’re able to pay for the top placements where people are more likely to see your ads and bid on specific keywords to attract qualified visitors. You have the control to adjust your budget, pause your ads during inappropriate times, target mobile searchers, easily measure your ROI, and the list goes on.
Moral of the story is that you should be doing both SEO and PPC to get the highest volume and quality of leads.
Once a lead has visited your site, expressed interest in your content, products or offerings, you need a strategy in place to keep them engaged. One of the most effective tactics? Remarketing.
These tactic cookies your site visitors and follows them around the web with ads reminding them to come back. Remarketing can be set in a variety of ways.
For instance, you can remarket to anyone who visited your site, show the particular ad to visitors who went to an individual page (or a set of pages), or even a response to someone who has placed items in a shopping cart but hasn’t converted.
When you publish quality content to your target audience in a timely and consistent manner, you are helpful and trustworthy to your customers. Now that’s the best marketing strategy. If you want your inbound marketing plan reviewed and at its best, then join my marketing team now!
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See You On The Other Side
Thanks for stopping by. I wish you all the best with your online business. May you have blessings and prosperity. Please, communicate, share a comment or question with me. And I will get back in touch with you.