It Is All About An Inbound Marketing Plan

By | October 6, 2017
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An Inbound Marketing Plan reaches can have a world wide reach

It’s all about an Inbound Marketing Plan. Hey, everybody glad to have you back. Not I know I am dating myself. But not all marketers know about outbound marketing. It is the process by which marketers are actively pursuing traffic through promotional banners, emails, cold calls, print ads, etc..

It was the best marketing strategy. Outbound marketing is out, done, kaput. See there is a new type of consumer demanding an original message. Outbound marketing is a one-way communication.

These stats show how users are not following blindly into the outbound ways of marketing anymore.

  • 44% of direct mail is never opened. That’s a waste of time, postage, and paper.
  • 200 million people are on the national Do Not Call Registry
  • 86% of people skip through television commercials.
  • 84% of 25 to 34-year-olds have clicked out of a website because of an “irrelevant or intrusive ad.”
  • The cost per lead in outbound marketing is more than for inbound marketing.
  • There is a better chance of surviving an airplane crash than having someone convert on a banner ad

Outbound marketing was the only way to market. Then along came this new technology that we refer to as the Internet. And with it, a new form of marketing and a new consumer mindset. No longer would the traditional way of selling be the way to go.

Inbound Marketing Plan take a leadership strategy

With inbound marketing, communication is a two-way conversation, with the user opening the discussion and the marketer responding accordingly with engaging information that solves a customer’s problem,  transparent illustrative content.

According to Brian Halligan, the CEO of Hubspot says: attract, engage, and delight customers online, the way modern consumers shop and make purchases have changed dramatically, and as such, businesses have adapted to survive.

Inbound Marketing Plan

It wasn’t until the Internet has been planted in all of the marketing strategies. Marketing mainly by way of social media. Social media is the most viable way to promote their products and services. This process involves consumers searching organically for goods, By marketers blogging effectively and using quality unique content, SEO, and having a website of value.

Social Media  

Your marketing success in social media requires a deep understanding of your customers’ needs through the cycle they travel before making a purchase.  Your Social Media Prospects   

The combination of this ever-evolving technology and the effect it has brought in the online marketing industry. Forces marketers to stay up to date with IOT, (internet of things), and knowing the influence of big data. By doing so, marketers will be able to reach a more specific target audience in and engage with individual users in real time.

The successful social media marketer knows their prospects needs, listens and responds with quality content and value. Leveraging quality content with a social media marketing strategy will increase your target audience and better your bottom line.

The New Consumer

It is essential that you have a robust inbound marketing plan in place. Why? Inbound marketing is here to stay. A shift in power if you will. This new culture of marketing is all about reacting or catering to a highly educated consumer. The best inbound marketing plan has to be more directly in tune and transparent with your prospects needs.

Consumers do not want you to dangle possibilities or have to guess what you’re trying to say within your content. They demand transparency. Otherwise, they will leave your site for one that is clearer. Fortunately, new technology affords marketers with the tools to cover every aspect of marketing.

Tools such as surveys, A/B testing, staying directly in tune, and transparent with your prospects.CTA, social media and using engaging original quality content, will attract visitors, convert leads, and closes the deal.  

The Strategy

Inbound Marketing Plan needs a target audience

A recent survey from DM News confirms that 46% of the executives surveyed stated that a “lack of an effective strategy” was the most significant obstacle in achieving their inbound marketing goals.  Ready to get out of that 46%?

An Inbound marketing strategy checklist:

Set your goals  

When you are setting goals to start a business, your success depends on your actions.
By following a step by step agenda from setting your goal to achieving your goal. The strategy to goal achievement also involves focus and commitment, a plan to success.

Identify Audience

Let’s try to reach 50  leads per month; we need to define a “point.”  Let’s say we’re a home business with an affiliate marketing niche; Our audience is; The unemployed, the retirees, those who are tired of the 9 to 5,

The independent worker, and the self-made man.  These niches are too broad of an audience, so let’s target one of the readers mentioned above.  Also, note that you can apply this strategy to any of the viewers.

Let’s choose retirees because the baby boomers are of age to retire and they are the ones with the money in the households.  Now we have an audience (retirees), and we have a lead (baby boomers wanting to reinvent themselves). We’re getting closer to being able to build our plan of action.

Plan of action

Inbound Marketing Plan Strategy includes content strategy

 

Concentrate on the target market. Example: Baby boomers in the U.S. that are living comfortably but want to supplement their income and stay active while still having the ability regulate their schedule for family and travel.  

Take the time to find where your audience is online (2hrs. min.) Look at social media, blogs, websites, forums, do a Google search, and make a list, a big list. 

Explore other social media options to see if there is anything baby boomer-specific.  At the end of this research process, you should easily have 50-100 websites compiled from forums, blogs, groups, communities and other sites. 

Socia; networks are where we want to spend our time and effort and build your master list.  It is vital that you put the time in (min.4hrs). Time spent on optimizing will serve you in the future.

Now let’s put out labor to work;

Inbound Marketing Plan image of Inbound Marketing Plan

First let’s listen to the problems, questions, and the language or jargon of your audience.  Go to your master list and pick ten sites from the list and start copying and pasting your audience’s discussions and questions.  

Take about 2 hours, and spend more time if you do not see any immediate trends. You have your audience, and you found them online. You have your leads and know the language after engaging with them where they hang out. Good Luck with your online business. 

Content Calendar

Written by Corey Eridon

Alright, now we’re ready to create a content calendar. Most people want to rush into this step because it feels like Inbound Marketing Plan-charted calendaryou’re accomplishing something. However, this level won’t be worth much if you haven’t dedicated the time to your research.

There is information that walks through this step in much more detail, so I’m not going to do that. Here is a high-level overview.

Action Steps for Content Calendar:

  1. Brainstorm blog topics, e-book and webinar topics.
  2. Map out how many blog articles you’ll need to create each week.
  3. Plan your e-book creation.
  4. Plan your lead nurturing sequences.

Time Estimate: 2 hours

  1. Spend 1-hour brainstorming topics and titles.
  2. 15 minutes for mapping out your blog calendar.
  3. 20 minutes for planning out your e-books.
  4. 20 minutes are mapping out your lead nurturing sequences.

From WordStream: Online Advertising Made Easy

SEO   

Why is SEO is important stuff?  When building a website or posting an article on the Internet, Understand that your pages are the first impression given from your site. So put your best face forward. Optimize your site, so it is appealing, with quality, helpful content to draw the right audience to visit your pages.

PPC

Not all aspects of PPC will qualify, but ads on the search networks and social networks are probably one of the most active elements of an inbound strategy because queries show so much intent from someone who clicks on here.

So, how is PPC different than SEO? With paid ads, you’re paying for the placements on the SERPs rather than appearing organically. Why pay when you can look naturally? For multiple reasons With SEO:

  • You have far less control over when and how you perform on the search results page
  • A tweak in the algorithms can ruin your organic visibility
  • Seeing results often take a long time (and isn’t guaranteed!)

With paid search, you’re able to pay for the top placements where people are more likely to see your ads and bid on specific keywords to attract qualified visitors. You have the control to adjust your budget, pause your ads during inappropriate times, target mobile searchers, easily measure your ROI, and the list goes on.

Moral of the story is that you should be doing both SEO and PPC to get the highest volume and quality of leads.

Once a lead has visited your site, expressed interest in your content, products or offerings, you need a strategy in place to keep them engaged. One of the most effective tactics? Remarketing.

These tactic cookies your site visitors and follows them around the web with ads reminding them to come back. Remarketing can be set in a variety of ways.

For instance, you can remarket to anyone who visited your site, show the particular ad to visitors who went to an individual page (or a set of pages), or even a response to someone who has placed items in a shopping cart but hasn’t converted.

Content Marketing
Inbound Marketing Plan a marketing graph for original content combined with SEO

 Merely driving traffic to your website or blogs through SEO and social media techniques is not enough. Instead, you need to share valuable content with your potential customers to ensure that the leads are converting.

This can be done by making sure that your content is appealing and holds the potential to trigger interaction and engagement with customers while being shareable.

Creating your blog, as well as contributing to other relevant blogs where your potential customers are present can be helpful.

Apart from blogs and e-books, you should focus on creating high-value content and incorporating webinars, slide shares, infographics, videos, etc.

As long as your content is consistent, relevant, add value and inspires your audience, you are on a path of growth and development. Though inbound marketing can be time-consuming and requires patience on your part, if you can develop a strategy, it is worth the wait.

When you publish quality content to your target audience in a timely and consistent manner, you are helpful and trustworthy to your customers.  Now that’s the best marketing strategy. If you want your inbound marketing plan reviewed and at its best, then join my marketing team now!

We will give intense training for free on how to set up an online business. See, our intense training guarantees us that you have the quality training needed for success. So, if you can make through the intensive boot-camp, we do not expect you to wash-out. You will twenty-four support a sponsor and the best online community to lean on. Become a member, and we will teach you how to run your online business. Our number one goal is to have you succeed.

See You On The Other Side

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Thanks for stopping by. I wish you all the best with your online business.  May you have blessings and prosperity.  Please,  communicate, share a comment or question with me. And I will get back in touch with you.

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10 thoughts on “It Is All About An Inbound Marketing Plan

  1. Maurice Jackson Post author

    PPC stands for pay per click. It’s internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, the link below will help you with PPC.
    http://www.wordstream.com/ppc

  2. Maurice Jackson Post author

    I think working from home would be something might enjoy.
    PPC stands for pay per click. It’s internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, the link below will help you with PPC.
    http://www.wordstream.com/ppc

  3. izak

    Interesting facts and information here

    Will definitely pass this on to some of my friends

  4. Matts Mom

    This is really great and in-depth information you have provided. I have been considering (well wanting to ) try to find a way to earn an extra income from home. It would be nice to lighten the load somewhat. I see one term that I do not know what it is, PPC. Is that for paid for placements? I know some about SEO, but nothing about PPC. Thanks for all the great information!

  5. Kris

    Once again, your article is king. I have learned more about marketing and how to target my audience thanks to you. I look forward to reading more of your articles. I am featuring you on my GooglePlus and will share your website as well. Thanks again

  6. Deborah

    Wow, That is a lot of valuable information in this post. As a online marketer, I took notes. You really have this down and I think your system is awesome right down to the time limits you have set for each task, I will take longer because I am a “baby boomer” and I’m slower, lol.
    You hit key points in marketing that are essential for success. You did your research and explained it so that even a novice like me could understand it.
    Thank you for the information and the lesson. I will use it in my business. And, you are right on about the baby boomers looking for something to fill in their time. Great choice of a niche.

  7. Steph

    Very informative article here. Thank you so much for taking the time to dig deep into the various steps for a successful inbound marketing plan. I especially appreciate the section regarding PPC. I’m still learning about this concept and am wondering… With PPC, as a marketer, you are paying for the ad location, right? Are you also paying for each click on your ad from a potential customer?
    Thanks again for all your help.

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