Marketing Automation Is The Future

By | April 21, 2018

Marketing automation is technology allowing businesses to streamline, automate, and measure marketing tasks and workflows, to increase operational efficiency. Moreover, would you like to have this consolidation through marketing automation for your marketing strategy? 

Affiliate Disclaimer: I get commissions for purchases made through links in this post.  

Some small businesses have maintained practices without MA software, but technology must be apart eventually at any scale. So with the many channels, marketers are required to manage,

So with that said, IOT and Big Data incorporate a central marketing database. A place for all your marketing data, including detailed prospect and customer interactions and behaviors.

You can name it an engagement marketing engine but the term used by most is IOT (Internet of Things). Managing an analytics engine. A way to test, measure and optimize marketing ROI and impact on revenue.

According to a new eMarketer report, “Marketing Automation (MA): Examining Users and Usage, and What’s Coming Next.  As MA evolves, MA operations will have challenges on their own platforms.” Even with the challenges, there is still rapid and widespread growth for MA as shown by the above stat from IDC 

Marketing Automation

The research firm MarketsandMarkets estimated that marketing automation software revenues worldwide would grow to $5.50 billion in 2019, up from $3.65 billion in 2014. And according to B2B Marketers Worldwide.

A March 2014 study by Regalix found an overwhelming percentage of business-to-business marketers polled worldwide saw benefits from marketing automation in the area of improved lead management and lead nurturing, measurable results and enhanced targeting and personalization.


Benefits of Marketing Automation

The benefits are better lead management, segmentation, and email campaign management.  Automation of these categories will improve and streamline the marketing process. When you combine an MA strategy with your CRM platform.  You will be able to measure how your prospects engage with better insight. Because of the analytical results provided by this combination, you will better know how to engage with prospects and customers.

Who Uses Marketing Automation?

By Marketo Automation

Large enterprises have long found value in technology, but marketing automation isn’t just for big companies. In fact, Small and Mid-Sized Businesses (SMBs) make up the largest growing segment in space right now. And thousands of companies even smaller than that are using automation as well. Similarly, companies across all industries are using it.

The early adopters were primarily in “business-to-business” (B2B) industries such as high-tech/software, manufacturing, and business services. But increasingly companies across all categories–including image“business-to-consumer” (B2C) industries such as healthcare, financial services, media and entertainment, and retail–are adopting the software for its real-time, engagement-oriented approach to maintaining and extending customer relationships throughout the customer lifecycle.

“A centralized, global platform like Marketo provides Citrix with a leveraged investment that dramatically reduces the time and resources spent on third parties to set up and execute marketing programs. The result has been lower costs and a substantially higher marketing ROI.”

– Eva Tsai, Director of Marketing Operations, Citrix
“Marketo is the fuel that powers Aconex’s marketing programs. In one recent thought leadership campaign, we achieved a 12-fold return on the original campaign investment. It gives our business unprecedented marketing agility.”
– Céline Stenson, Marketing Program Manager, EMEA Aconex
What Are The Common Features And Functions?

Email Marketing Automation?

Features include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities, and marketing analytics.

Email Marketing
Landing Pages
Campaign Management
Lead Management
CRM Integration
Social Marketing
Marketing Analytics
Marketing Automation

In a benchmark study by eMarketer, the research found that B2C marketers who are using automation- including everything from birthday emails to cart abandonment programs – have seen conversion rates as high as 50%.

What it is not

It is not just email marketing: marketing automation includes a marketing strategy that covers all channels—on and offline, from mail to online, social and mobile campaigns.

And when incorporated with your CRM you get an analysis that will show you how better engage with your customers.  It is not a solution that allows you to relax, it requires an understanding of the strategy so you can incorporate the right processes. 


The fact that marketing automation software is so comprehensive is a blessing and a curse. While it can cause quite a few headaches in researching whether or not it’s right for you, you’ll be glad of it if you do end up biting the bullet.

Hopefully, this post has given you a better understanding of how you might be able to use automation software. If you’ve decided that it is something that will benefit your business, the next step is to choose which tool is the best fit for you –Don’t Be Late to Automate It Is More Than A Trend

Online Marketing is a growing industry that shows no sign of slowing down. It is a business that everyone wants but not everyone can do. I want to invite you to join my marketing team now! Moreover, the intense training and all the tools needed to create an online business is free. Furthermore, when you opt-in as a member, we will teach you how to run your online business at its optimum level. Also, as a member, you will have access to all that the program offers as shown in my review.

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Thanks for stopping by. Moreover, I wish you all the best with your online business, and, may you be blessed and prosper. Please, let us communicate, share a comment or question and I will get back in touch with you.

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About Maurice Jackson

Hello, my name is Maurice Jackson I live and, started my business in Detroit. My intentions are, to help any and every one with affiliate marketing as a home business, become a successful professional. My first career was working for the city of Detroit as an inspector, where I thought I would retire. But life brings change and surprises. I sustained an injury that led to an earlier retirement than I had planned. With that said I reinvented myself in April of 2014 and, became part of an affiliate program. Within the time of my reinvention leading up to the present, I am generating lots of traffic to my website and it grows every day. ROI has been minimal but then again I invested nothing to start. I am at the point of letting my site mature, as I keep writing quality content about it. In this business, you have to pay your dues. Furthermore, I and the rest of our family (become a member and you will see the family side of it) of 109000, including the founders of the program (yes they participate), will see to it that we all will be making a substantial amount of revenue as members

2 thoughts on “Marketing Automation Is The Future

  1. Maurice Jackson Post author

    Kevin thanks for the response it is appreciated. I mentioned in my article that some small businesses have managed to implement marketing practices without automation, but eventually businesses on any scale will be using MA if they want to stay or keep up with their competitors

  2. Kevin

    Marketing automation is an efficient tool and it will definitely decrease your work load of running an online business. From the moment your customer base is growing so big that it become difficult to follow up with them manually then I think it is recommended to make use of marketing automation. Do you know if these marketing automation programs are also used by small business owners?

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