Hi, everybody, as always glad to have you back. In this article a Social Network Marketing Strategy, we will learn what is needed to run a successful social media campaign. Social media marketing is the process of gaining traffic or attention through social media sites. Social networks are money-making channels for marketers, both B2C, and B2B alike.
Marketing on social networks should be an integral part of your overall marketing strategy. Visitors to the social networks, go to these platforms for personal social actions that differ from visitor to visitor. Visits to social networks are based on demographic makeup, socializing with like-minded people, reuniting with the past, or blogging.
Keep in mind that your marketing strategy should not be trying to make a sale at this point, but to attract attention (leads). Social Network Marketing is not going anywhere, and if you are marketing on social media networks, you must engage and bestow trust and have value in your promotions and content to have a successful campaign.
A successful social media strategy involves an email campaign, use of different presentation formats. Setting goals, calls to action within relevant exciting and engaging content with correct placement of keywords.
All of which is design towards promoting your product or service that you are pushing. Furthermore, post your campaign on a schedule that you can commit.
Moreover, whatever platform you choose to promote on, be it social media or some other stream you may decide to find leads, the customer purchasing lifecycle is an integral part.
Knowing where your prospect is in the purchasing cycle will enable a marketer to write the type of content or promotion that’s appropriate to the customer’s position in the cycle and keep the customer’s attention.
Social Network Marketing Strategy
According to www.pewinternet.org – “The rate of online adults who use social networking sites has steadily risen. 74% of all online adults use social networking sites.
For adults ages 18-29, 89% of them use social networking sites. For adults ages 30-49, 82% of them do.” Pew Research.
Due to its constant presence in our lives, social networks have an impact on us that in my opinion should not be ignored.
The mix between offline and online experiences are topics that should command further study.
This strategy uses specific campaigns for a particular social network; Facebook, Twitter, Linkedin, Pinterest, and others. The aim is to have a brand provide a seamless experience for the customer.
The correct way to do so is to know which social network platform is best for a specific promotion. Listening to your target audience, provide solutions, and see whom you are promoting your product or service to.
According to research by Nielsen, 46% of smartphone owners and 43% of tablet owners use their devices while watching TV. 20% of those consumers purchase a product or service on their mobile device based on the program they are watching.
According to an Econsultancy survey, 40% of consumers state it is essential to be able to purchase from a retailer via different channels. In this day and era, the digital and social network marketing experience can be more accessible and more personal.
According to Marin Software, 50% of digital marketers state that they want to venture further into the world of integrated marketing (online, mail, email, social, etc.) while 46% want to integrate online and offline channels more thoroughly.
What All Social Network Markers Need to do:
Stay active Regulate the number of posts that you make based on the schedule for when to post to a particular social network. Moreover, be consistent within that given period.
Analyse Businesses realize the importance of this, and with the advent of big data coming into play, it will be easier to pinpoint your CRM down to specific individuals. A database for your marketing activities then you will make social network marketing more streamlined.
Target audience A successful campaign knows their target audience this is necessary to direct the right marketing approach, ie, learning their behaviors and habits
Be original Original posts help your target audience to see how you stand out from your competition.
Share! Make sure that you share your content and other people’s content. This is an excellent form of free marketing. By sharing, you open the door to networking.
Recommended Marketing Channels
Email remains one of the most highly efficient and affordable channels. The average ROI for email is $40 for every $1 spent. Like any form of data, your email list needs to be up to date on the highest return.
According to a report by Deloitte. Consumers who use social media during shopping are four times more likely to make purchases than those who do not. The report states purchases-29% are made the same day after researching on social media.
Mobile produces results! 9 out of 10 mobile searches lead to action, and more than half lead to sales (SearchEngineLand). Make your site mobile friendly. Otherwise, consumers will leave for a site that is mobile friendly.
SEO (Organic Search)
Optimizing your website with keywords, fresh content, H1s, and other SEO remains to be an active channel for reaching consumers. Optimizing your site for search engines enables your marketing to be found based on what consumers are looking too.
The most important thing in social network marketing is to promote/market across as many channels as possible. This translates into more traffic. Moreover, by doing so, that added traffic may just mean more spending, possibly three to four times more on making purchasing with you. Social media marketing is a must-do for marketers and will deliver huge dividends when done right.
Do you want to network with more like-minded individuals that will help keep your focus on the right way to market on social networks? Furthermore, the like-minded individuals are 800,000 members of an entrepreneurial marketing team on a mission to see all members have success with a home business online.
You can join my marketing team now! You will get intense training and all the tools you need to set up your online business for free. Furthermore, if you continue the training and become a member, you will have access to all that the program offers including discounts and bonuses as shown in my review while we teach you how to run your online business.
See You On The Other Side
Thanks for stopping by. Moreover, I wish you all the best with your online business, and, may have blessings and prosperity. Please, let us communicate, share a comment or question, and I will get back in touch with you.