What Is A Marketing Campaign Built On Trust? Building starts, with you being a trusted consultant. You have to gain the trust of your audience. So this post is for you to read and apply to every affiliate marketing campaign.
Affiliate Disclaimer: I get commissions for purchases made through links in this post.
What Is A Marketing Campaign Built On Trust
To How to Work in Affiliate Marketing and increase the number your number of sales, you should build ‘TRUST’ (a must for affiliates). “Nothing is as fulfilling, inspiring, or profitable as a relationship of trust.” –Stephen Covey
To earn a prospect’s trust, I say prospect because you should be writing to an ideal prospect that fits your particular niche. Being an affiliate comes with inherited caution from prospects; should they believe in your content because of your recommendations? Or not believe your content, because you are only recommending said product or service just to earn commissions?
This is why you need to gain trust. Because a great product alone is not enough to drive sales, you also need confidence. Trust is much faster and easier to lose than it is to gain or regain, this is how to succeed in affiliate marketing, build trust.
How to Recommend Your Products or Services
Start treating the visitors to your website as your friend or a member of your family. Instead of throwing products into their faces, recommend those products that you think will do them well.
Promote what you have had an opportunity to use yourself. Every affiliate product comes along with some positives as well as negatives, and being an honest affiliate marketer wanting to build trust, you should talk about both aspects of a product or service.
Writing content showing all aspects of your marketing campaign shows the readers that you are there to provide real value.
Promote a Couple of Affiliate Products at a Time
One sure way of planting a seed of doubt in the minds of your website visitors by promoting too many affiliate products on your website at once. The fewer the number of affiliate products you promote, the better the promotion will be.
Keep Writing Quality Content
If you listen to the hype about making money from affiliate marketing, you will lack in producing value-added content. It is precisely why most newbies in affiliate marketing fail to cut.
If there is no substance in your content, you are not serious about being a marketer or building trust. You should always write quality content.
The moment you start to neglect the quality of your content, you launch the breakdown of a trusting relationship. Quality content is the foundation of an affiliate marketing business. Quality Content
Make your site a place for finding valuable content. Ask your website visitors to recommend your site to their family, friends, and acquaintances. It is how you generate trust, traffic, and money.
How To Build Trust – The 8 Pillars of Trust
In his book, The Trust Edge, Author outlines what he calls the 8 Pillars of Trust, and how to implement them in your life and business. I would like to add transparency to this list
The eight pillars include:
1) Clarity: People trust the explicit and distrust vague content.
2) Compassion: If people recognize that you are sincerely interested in helping them and not just helping your self-interests, they will put more trust in you.
3) Character: Integrity, and time build trust. Show good style by being humble, having principles, self-discipline, and accountability.
4) Competency: Create a plan for staying competitive. Stretch your mind with new ideas, fresh thoughts, and different viewpoints. Be intentional with your downtime. Prioritize learning.
5) Commitment: Without the commitment from the leader, the team cannot win. Passion is the essential ingredient for commitment and engagement.
6) Connection: Relationships build trust. Ask great questions and listen. Care about others. Be genuine. Be grateful. Avoid complaining. Apologize sincerely.
7) Contribution: Actions that make a difference and deliver results that are focused, clear, realistic and consistent with your vision.
8) Consistency: Trust is built over time. Action, not words build trust.
To build trust, you must apply and practice all 8 of these trust pillars. Being inconsistent with any one of them begins to break down the level of trust others will have in you.
A Relating Survey
According to a recently published study, by Optimus Performance Marketing. Brands that use affiliate marketing to promote their products or services gain significantly more trust from consumers.
Considerably more than those that use just digital marketing strategies such as email marketing, social media marketing or even banner advertising.
The study surveyed 1128 online shoppers and 206 bloggers (who do not use affiliate marketing to monetize their sites) a series of questions. Each person interviewed has a basic understanding of what affiliate marketing is. When asked what type of marketing they felt was the most effective, the results were:
Email marketing – 21%
Search engine marketing – 16%
Affiliate Marketing – 13%
Display advertising – 6%
Other – 11%
What do you think? Now judging by the survey, affiliate networks need to inform the public better, on how good affiliate marketing is. Therefore, we know that when done correctly affiliate marketing can drive huge numbers. Social media, email, and search marketing are all used by affiliate marketers, so that has impacted the results of this question.
The survey provided people with a list of 50 well-known brands and retailers. The list was made up of half brands that used affiliate marketing, and half that did not. Based on that list, they were asked to score each company on a scale of 1-10 regarding how trustworthy and reliable they perceived them to be.
In the results, all the brands that did not use affiliate marketing averaged a score of 5.7 out of 10. Those who do participate in affiliate marketing, however, got a 7.7 out of 10. That means they scored over 33% higher than the non-affiliated companies.
Furthermore, the key to affiliates obtaining trust is honesty and communication, apply these two elements to your blogs properly and you will begin to attract an audience that trusts your content, which will lead to continued growth, and your business becoming a brand with authority.
To build the trust you need takes time, a customer has to become familiar with your brand while expecting consistency, quality content, seamless interaction, and listening to the voice of others. With all the advice I have just shared with you, you do not have to do it alone.
I am inviting you to Join my marketing team now! While building the trust that you need we will catch and show you your mistakes if you are responsive and participate in our forums. Furthermore, we offer free intense training and all the tools needed to show you how to set up your online business.
When you become a member, continue the training as we teach you how to run an online business. Moreover, as a member, you will have access to all that the program offers along with the discounts and added bonuses as shown in my review.
See You On The Other Side
Thanks for stopping by, I wish you all the best with your online business, and may you have blessings and prosperity. Please, let’s communicate, share a comment or question, and I will get back in touch with you.