What Is A Marketing Campaign Built On Trust

By | January 26, 2021

What Is A Marketing Campaign Built On Trust? Building starts, with you being a trusted consultant. You have to gain the trust of your audience. So this post is for you to read and apply to every affiliate marketing campaign.

Affiliate Disclaimer: I get commissions for purchases made through links in this post. 

What Is A Marketing Campaign Built On Trust

Earning Trust

Building trustTo How to Work in Affiliate Marketing and increase the number your number of sales, you should build ‘TRUST’ (a must for affiliates).  “Nothing is as fulfilling, inspiring, or profitable as a relationship of trust.” –Stephen Covey

To earn a prospect’s trust, I say prospect because you should be writing to an ideal prospect that fits your particular niche. Being an affiliate comes with inherited caution from prospects; should they believe in your content because of your recommendations? Or not believe your content, because you are only recommending said product or service just to earn commissions?

This is why you need to gain trust. Because a great product alone is not enough to drive sales, you also need confidence. Trust is much faster and easier to lose than it is to gain or regain, this is how to succeed in affiliate marketing,  build trust.

How to Recommend Your Products or Services

Start treating the visitors to your website as your friend or a member of your family.  Instead of throwing products into their faces, recommend those products that you think will do them well.

Promote what you have had an opportunity to use yourself.  Every affiliate product comes along with some positives as well as negatives, and being an honest affiliate marketer wanting to build trust, you should talk about both aspects of a product or service.

Writing content showing all aspects of your marketing campaign shows the readers that you are there to provide real value. 

Promote a Couple of Affiliate Products at a Time

One sure way of planting a seed of doubt in the minds of your website visitors by promoting too many affiliate products on your website at once. The fewer the number of affiliate products you promote, the better the promotion will be.

Keep Writing Quality Content

If you listen to the hype about making money from affiliate marketing, you will lack in producing value-added content. It is precisely why most newbies in affiliate marketing fail to cut.  

If there is no substance in your content, you are not serious about being a marketer or building trust. You should always write quality content.

The moment you start to neglect the quality of your content, you launch the breakdown of a trusting relationship. Quality content is the foundation of an affiliate marketing business. Quality Content

Make your site a place for finding valuable content. Ask your website visitors to recommend your site to their family, friends, and acquaintances. It is how you generate trust, traffic, and money.

How To Build Trust – The 8 Pillars of Trust

people buy from a trust factor

In his book, The Trust Edge,  Author David Horsager outlines what he calls the 8 Pillars of Trust, and how to implement them in your life and business. I would like to add transparency to this list

The eight pillars include:

1) Clarity: People trust the explicit and distrust vague content.

2) Compassion: If people recognize that you are sincerely interested in helping them and not just helping your self-interests, they will put more trust in you.

3) Character: Integrity, and time build trust. Show good style by being humble, having principles, self-discipline, and accountability.

4) Competency: Create a plan for staying competitive. Stretch your mind with new ideas, fresh thoughts, and different viewpoints. Be intentional with your downtime. Prioritize learning.

5) Commitment: Without the commitment from the leader, the team cannot win. Passion is the essential ingredient for commitment and engagement.

6) Connection: Relationships build trust. Ask great questions and listen. Care about others. Be genuine. Be grateful. Avoid complaining. Apologize sincerely.

7) Contribution:  Actions that make a difference and deliver results that are focused, clear, realistic and consistent with your vision.  

8) Consistency: Trust is built over time. Action, not words build trust.

To build trust, you must apply and practice all 8 of these trust pillars. Being inconsistent with any one of them begins to break down the level of trust others will have in you.

A Relating Survey

affiliate marketing success

According to a recently published study, by Optimus Performance Marketing. Brands that use affiliate marketing to promote their products or services gain significantly more trust from consumers.

Considerably more than those that use just digital marketing strategies such as email marketing, social media marketing or even banner advertising.

The study surveyed 1128 online shoppers and 206 bloggers (who do not use affiliate marketing to monetize their sites) a series of questions.  Each person interviewed has a basic understanding of what affiliate marketing is. When asked what type of marketing they felt was the most effective, the results were:

Social Media Marketing – 33%A Marketing Campaign

Email marketing – 21%

Search engine marketing – 16%

Affiliate Marketing – 13%

Display advertising – 6%

Other – 11% 

The Results

What do you think?  Now judging by the survey, affiliate networks need to inform the public better, on how good affiliate marketing is. Therefore, we know that when done correctly affiliate marketing can drive huge numbers. Social media, email, and search marketing are all used by affiliate marketers, so that has impacted the results of this question.

The survey provided people with a list of 50 well-known brands and retailers. The list was made up of half brands that used affiliate marketing, and half that did not. Based on that list, they were asked to score each company on a scale of 1-10 regarding how trustworthy and reliable they perceived them to be.

In the results, all the brands that did not use affiliate marketing averaged a score of 5.7 out of 10. Those who do participate in affiliate marketing, however, got a 7.7 out of 10.  That means they scored over 33% higher than the non-affiliated companies.

Furthermore, the key to affiliates obtaining trust is honesty and communication, apply these two elements to your blogs properly and you will begin to attract an audience that trusts your content, which will lead to continued growth, and your business becoming a brand with authority. 


To build the trust you need takes time, a customer has to become familiar with your brand while expecting consistency, quality content, seamless interaction, and listening to the voice of others. With all the advice I have just shared with you, you do not have to do it alone.

I am inviting you to Join my marketing team now! While building the trust that you need we will catch and show you your mistakes if you are responsive and participate in our forums. Furthermore, we offer free intense training and all the tools needed to show you how to set up your online business.

When you become a member, continue the training as we teach you how to run an online business. Moreover, as a member, you will have access to all that the program offers along with the discounts and added bonuses as shown in my review.

See You On The Other Side

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Thanks for stopping by,  I wish you all the best with your online business, and may you have blessings and prosperity. Please, let’s communicate, share a comment or question, and I will get back in touch with you.              


Affiliate Disclosure

Related Article:

How to Build a Blog Audience

Customer Persona And How To Find It

Category: How to Work in Affiliate Marketing Tags: , ,

About Maurice Jackson

Hello, my name is Maurice Jackson I live and, started my business in Detroit. My intentions are, to help any and every one with affiliate marketing as a home business, become a successful professional. My first career was working for the city of Detroit as an inspector, where I thought I would retire. But life brings change and surprises. I sustained an injury that led to an earlier retirement than I had planned. With that said I reinvented myself in April of 2014 and, became part of an affiliate program. Within the time of my reinvention leading up to the present, I am generating lots of traffic to my website and it grows every day. ROI has been minimal but then again I invested nothing to start. I am at the point of letting my site mature, as I keep writing quality content about it. In this business, you have to pay your dues. Furthermore, I and the rest of our family (become a member and you will see the family side of it) of 109000, including the founders of the program (yes they participate), will see to it that we all will be making a substantial amount of revenue as members

16 thoughts on “What Is A Marketing Campaign Built On Trust

  1. Debbie

    Very well said Maurice. I actually took notes 🙂 I agree that to build trust and offer value it is important for affiliate marketers to only promote what they have had an experience with. A genuine review is the best thing you can offer your audience.

  2. Matija Galijan

    That’s a great article, it explains in depth what should someone know about about Online Marketing. For newbies its just perfect, even the more experienced in the Online Marketing World can learn something new here.

    The trust factor is one of the most important things in the Online Marketing World. This is just all in all great content for everyone that wants to start to work online!

  3. Maurice Jackson Post author

    Although time is a factor to build trust, There are other variables that must be in place, such as one’s commitment and one’s ability to take risks and accept failure. One’s need to be humble, grateful, and helpful.

  4. Moni

    Hi Maurice..thank you for a great article. I really enjoyed reading it!

    In a nutshell people buy from people they know, like and trust with trust being paramount.

    In my opinion, Quality content and proper communication with your readers is the key to being a successful online marketer.

    Maurice, from your experience of being a successful marketer, if one is doing all the things you mention in your article what sort of timescales are we looking at before someone starts to see some serious results?

  5. Raul Rodriguez

    hi friend, this information seems very complete, I liked how you define with a few words the 8 pillars, but with a very specific definition. I am also surprised by your survey, I thought that email marketing was the most effective, but I see that they are social networks they have won the game.

    Thanks for the info!


  6. Larry Wood

    Hi Maurice, really good information here. Very well thought out and presented. You are absolutely correct about the power of building trust. Thanks!

  7. Beverley

    Hi Maurice,
    Trust is a cornerstone to any good relationship, business or personal. I agree with you that it is harder to regain than to gain. I also believe that’s why so many people seeking to earn online fail…it is hard to put yourself out there after you’ve been scammed. Thanks for putting this reminder out there.
    Good job!


  8. Joy Thurlow

    Hi Maurice,
    Thanks for this excellent information! I was especially interested in the 8 Pillars of Trust section – that’s information I haven’t seen before and it’s very interesting and valuable.

    It’s also quite interesting to note that the *most* important criterion for establishing credibility is a meaningful “About” page! Thanks to this article, I will be revisiting mine and looking to see what could be improved.

    Thanks again for this very useful content!

  9. Maurice Jackson Post author

    It is clear that your love for animals far outweighs anything else and that comes across in your comment. However, your situation that of someone wanting recognition for a donation or compliment they have given. If you do things for the right reason, you have done all that you can do. If it is not accepted or acknowledged it is not your worry or burden to bare.

  10. GiuliaB

    Maurice, I agree with you, trust is paramount, and you obtain that through clarity, honesty and competence in your field of expertise. Sometimes however, it’s easier said than done. If I may bring you an example, I have a dog related website. My website had a boost in traffic as soon as I published an article about an illness which relates to a specific breed. I published that article a year ago, and the article is still attracting visitors. But those same visitors do not take to my suggestions – genuine suggestions – of a personalised diet for that breed of dogs. It’s a recommendation which is backed up by veterinary expertise, but it’s not one that seems to be welcome by my viewers. What next step should I take?

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