What is content creation? It is the most critical part of all online marketing journeys. Customers see your content after your images get their attention. Your presentation and the story you tell is what keeps them on your site.
Your product will sell itself with good content creation. It is the core of what online marketers do. If your marketing strategy is designed for you to be in it to win it, then your content creation must be king.
Affiliate Disclaimer: I get commissions for purchases made through links in this post.
To rank well in Google, a website needs to have original content and links to it from other websites. It is most desirable to have authoritative sites link to your site. To do so, will make you an authority in your niche. That means not only being the best but original and with a unique view. For your content creation to obtain rank, get traffic, and leads, you must optimize your SEO.
Before getting into how to write content, remember we are writing for an intelligent diverse audience who wants their information delivered in different formats such as text, videos, images, podcasts, graphics, etc.
What Is Content Creation
Headlines/Titles: Before you begin writing your content concentrate on a good title or headline that hopefully stands out and is derived from a keyword or long-tail keyword research.
According to Copyblogger; 80% of people will read your headlines. But only 20% of those people will read the rest of your content! And that is why the headline is as important as the article itself.
Write your headline with the exact question you’re answering and solving in mind. Identify your client problem then write your content to meet and satisfy that special need. Introduction: For SEO purposes your title/headline should be above the first paragraphs.
Did you know when a reader begins reading, you have the first six seconds to keep their attention? You can do so by presenting your content with a storytelling context platform to keep them engaged. Story-telling can spark an emotion that will leave the reader wanting a conclusion, an answer, or a reason why.
The body of your content strategy should be written in continuation from your introduction. If you began telling a story continue on if you are writing to bring out a certain emotion. To paraphrase: “that which is most personal is most universal.”
Try to write the body of your article to follow your structure
Write down the idea of your article. ex.subject- create content idea- of the subject. Then write down the points that support your idea.
Create content that is original and has quality.
Ex; Point 1- Original content is content that is new with different views from others and created by you.
Give your reason for each point. Here you can insert relevant links, quote, videos, and other formats to reach a wider audience.
Ex; Point 2- quality content shows, informs and helps. In marketing, the intent is to write for the consumer within their position in the purchasing cycle.
Quality content engagement is a give and takes a process. Up until the consumer reaches the purchase cycle, you are not trying to sell you are still engaging with the consumer.
Give your reason for each point.- Remember to invite questions and opinions and respond accordingly. This is a valuable undertaking because it helps to establish trust.
The combination of originality and quality, when done right, is the best content. So don’t be afraid to really hook your audience in your own way.
Your conclusion can go beyond the summary of your article. It can expand beyond the boundaries of your article and open the door to other relevant issues that could elaborate more on your article.
The conclusion allows you to have the final say on the issues you have raised in your paper. It is also your opportunity to make a good final impression and to end on a positive note.
15 Content Creation Tools Every Affiliate Marketer Needs
Tools For Generating Ideas
If you’re running low on ideas for content and don’t know where to look, these tools are worth checking out.
Enter a keyword to see a suggestion for a blog post title. If you don’t like it, hit refresh to get a new title.
2. Buzz Sumo
Buzz Sumo is a tool to understand and analyze what content is working in your niche. Enter a topic to see what sort of content others are writing, what is getting shared on social media, and more. It’s a handy tool when you have a topic but are stuck on which direction to take. Buzz Sumo can help you find the right angle.
Hubspot also has a blog topic generator that I find very useful. It works in a similar way to the Portent tool. Enter three keywords and the tool will return five topic ideas for you to work with.
Tools For Writing
Make your content writing better and error-free with these web content creation tools.
The key to writing good content that engages your users? Keep it simple. But this is often easier said than done. Most of us get caught up in long sentences and complicated words.
Hemingway is a great tool to help you simplify your writing. It points out complex sentences and other common errors. Simply paste in your content to see what the app thinks.
Don’t trust yourself to proofread your own work? Grammarly helps you by catching your grammatical errors before hit the Publish button. No more silly typos!
Most of you are probably using WordPress as your site’s CMS. However, I find that sometimes the sidebars and everything else on the page can be pretty distracting. Add some Zen to your writing space by using the built-in distraction-free editor. Simply hit the four-way arrow icon to eliminate everything but the content area of the post.
Tools For Visual Content
Visual content is the king of content marketing. Here are some great tools to help you create quality and engaging visual content with ease.
I’m no designer, so a tool like Canva has made life SO much easier for me. There are pre-made templates, social media-ready images, and lots of funky fonts. The best part is the drag and drop interface means you never have to worry about understanding Photoshop layers again.
If you like to create infographics, and other data visualization charts, Infogram is your tool.
GIFs rule the internet. Find the perfect GIF for every emotion on Giphy. I spend way too much time on this site.
You probably will too, once you discover they have GIFs for everything from your favorite TV shows and movies to fashion and food. And your favorite celebrities.
Jing is my favorite tool for taking screenshots (e.g., the ones in this article). You can add arrows, highlight, and circle parts of the image.
You can also record videos of your screen (useful for instructional videos), you can then upload it and share the link with others, or save the file to your computer and add it to blog posts (like I have).
Camtasia is another popular tool in the same category. You can create high-quality videos of your screen and easily upload videos from your hard drive as well.
11. Meme Generator
No matter how many memes you see online, they never stop getting funny. If you want to create your own memes, this is the tool you should be using.
More Useful Content Creation Tools
Evernote is the perfect tool to collect and curate all your ideas in one place while you put a piece of content together. You can add text, images, video, screengrabs, hyperlinks, and more.
I find it very useful at the research and draft stage of writing any piece of content. It’s also great for creating checklists, saving links from the web, and more.
If you’re a podcaster, Audacity is an excellent tool for recording, editing and publishing your podcasts.
Easily create presentations that are visually appealing and engaging. Plus it syncs with all your devices, so you can create on the go and share when you’re ready.
Lists work very well online. List.ly allows you to easily create lists and add them to your blog. You can also make it a crowd-sourced list, so your readers can add to it and your list keeps growing.
Regularly creating content is hard work, there’s no doubt about that. So put these content creation tools to work for you and make your life a little bit easier.
Whatever your reason for having a content site, whether it’s for business or a personal hobby, it’s important to do it right. You get what you pay for. If you don’t have anything useful to say, then don’t say it at all. I want to help with your content, SEO, and your online business overall.
I am inviting you to join my marketing Now! We train you intensely for free to ensure you have quality training. Only then will have the opportunity to become a member where we will teach you how to run an online business where you will receive added bonuses as well.
See You On The Other Side
Thanks for stopping by. I wish you all the best with your online business, and, may you be blessed and prosper. Please, let us communicate, share a comment or question and I will get back in touch with you.